WBEA Women's Business Center

Create a clear roadmap for your business by outlining your concept, target market, operations, marketing strategy, and financial goals.

Plan and monitor your annual marketing expenses across advertising, promotions, digital marketing, events, and other customer outreach.

Estimate the one-time and recurring costs required to launch your business and determine how much start-up funding you may need.

Project future sales using your pricing, expected sales volume, customer demand, and anticipated changes throughout the year.

Estimate revenue, operating expenses, and profitability over three years to support long-term planning and funding preparation.

Forecast monthly revenue, costs, and expenses to estimate whether your business can generate a profit during the next 12 months.

Document the assets, liabilities, and owner investment your business expects to have on its first day of operation.

Organize your business assets, liabilities, and owner equity to better understand its financial position at a specific point in time.

Track expected monthly cash coming into and leaving your business to identify possible shortages and plan for operating needs.

Forecast cash inflows and outflows over three years to evaluate financial sustainability, future needs, and potential growth.

Define a position’s responsibilities, required skills, qualifications, and performance expectations before recruiting or hiring an employee.